01Who we are
This website is run by Fred Smith, trading as Avyren (“Avyren”, “we”, “us”). We are the data controller for the personal information described in this policy.
Contact us about privacy at Fredsmith0412@icloud.com or call 0770 778 4402.
02What we collect and why
When you enquire
The enquiry form does not send or store anything on our website. It opens your own email app with your message ready to send. If you send it, or you call, text or WhatsApp us, we receive your name, contact details and anything you tell us. We use this to reply and to prepare your free demo or quote.
Lawful basis: our legitimate interest in answering enquiries, and taking steps at your request before entering into a contract.
When you use the AI Website Advisor
The text you type is sent to our AI provider to generate a recommendation and a draft enquiry. We do not save it on our website and it is not linked to your identity. Please do not include sensitive personal information.
Lawful basis: our legitimate interest in providing the advisor you asked to use.
When you become a client
We keep your contact and billing details, the content you give us for your website, and records of our work and payments.
Lawful basis: performing our contract with you, and our legal obligation to keep tax and accounting records.
When we contact businesses
We sometimes email limited companies about our services, using business contact details that are publicly available (for example on the company’s own website). Every email tells you how to opt out, and we will stop straight away if you ask. We keep a record of opt-outs so we don’t contact you again.
Lawful basis: our legitimate interest in telling businesses about services that may help them.
When you visit the website
Our hosting provider automatically processes technical information such as your IP address and browser type to deliver the website and keep it secure. We do not use analytics or advertising cookies. See our cookie policy.
03AI missed-call agent: your customers’ data
When we run an AI missed-call agent for a client, we handle the messages of that client’s customers on the client’s behalf. For that data the client is the controller and we act as their processor under our terms and conditions. If you messaged one of our clients, please contact that business about your data first.
05How long we keep it
- Enquiries that don’t lead to work: up to 2 years, then deleted.
- Client and billing records: 6 years after our work ends, as HMRC requires.
- Opt-out records: for as long as we need them to respect your choice.
06Your rights
Under UK data protection law you can ask us to give you a copy of your data, correct it, delete it, restrict or object to how we use it, or transfer it to someone else. You can object to marketing at any time and we will always stop. Email Fredsmith0412@icloud.com and we will reply within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to put things right first.
07Keeping it safe
We use reputable providers, secure connections (HTTPS) and strong account security, and we only keep what we need. No system is completely secure, but we will tell you and the ICO about any serious breach when the law requires us to.
08Changes to this policy
We will update this page if how we use personal information changes. The date at the top shows the latest version.